Look at branding opportunities across mobile and social media. Look at shaping customer experience with loyalty programs, contextual rewards, dynamically optimized pricing, and cross-promotion — all driven by real-time applications running on virtualized platforms.
Dusty stockpiles and empty shelves mean the same thing: poor management and disappearing dollars. Data virtualization can shed new, up-to-the-minute light on how goods flow from manufacturing to check stand so managers can make better decisions.
Not sure how to improve operations or marketing? Put virtualized infrastructure to work by applying analytics to warranty, product failure, customer acquisition, and market intelligence. Turn unstructured data into profit-making action.